IMPROVE STAFF RETENTION
The Hidden ROI Beyond Marketing
The Challenge
With the restaurant industry facing a 74% average turnover rate, staffing challenges directly impact your operations, guest experience, and bottom line. Traditional training methods are time-intensive and inconsistent.
The Solution
Strategic video content serves a powerful dual purpose—marketing to customers while simultaneously improving staff training and retention. Research shows restaurants implementing this approach experience a 35% reduction in staff turnover and 40% faster onboarding.
Why It Works
1. STANDARDIZED TRAINING: Ensures consistent quality across all shifts.
2. VISUAL LEARNING: Shows rather than tells proper techniques and service standards.
3. CULTURE BUILDING: Creates compelling employer branding that attracts better candidates.
4. OPERATIONAL EFFICIENCY: Reduces manager time spent on repetitive training.
Financial Impact
With the average cost of replacing a restaurant employee exceeding $5,600, preventing just 3-5 turnovers often covers your entire video investment—completely separate from the marketing benefits..
Your Next Step
During our complimentary 30-minute Operational Assessment, we will:
• Assess your current training and retention challenges
• Identify opportunities for dual-purpose content creation
• Outline a strategic approach to building a video training library
• Discuss measurable indicators to track your program’s effectiveness
Schedule Your Video Strategy Consultation
rick@stairkeystudios.com
(480) 514-7711